Redesigns are an important part of branding and visual identity, as they provide a way to show how your organization has evolved or modernized and aligned with its core values in the ever-evolving landscape. Bappenas, the Indonesian National Development Planning Agency recently introduced its new logo for a reason: it signifies rebirth. This blog post will cover the importance of this redesign, its design philosophy and what kind of effect it would have on Bappenas as a brand.
Bappenas) have a crucial role to play in defining Indonesia’s development plans. Being the body that set policies and strategies for national development, its logo has to reflect a representation of what indeed it stands for. The logo before this one resumed its function successfully but it was necessary to get a modern, dynamic and futuristic design according with the times.
The redesign of the Bappenas logo goes beyond mere visual renewal; it is a carefully-crafted strategic effort to keep up with the agency’s progressive vision. Some of the key features and design philosophies that shaped the remake were:
The new logo also embodies a clean approach, removing the excess from its pieces. This is a modern way of thinking in the use of Bappenas to make their planning and execution clearer and more effective.
Carefully crafted each & every Asset of the logo depicts Bappenas, value proposition. Geometric shapes, straightforward lines and balanced proportions illustrated that the national planning agency this logo represented stood for steadiness, accuracy and harmony.
Color Scheme – Trust, Professionalism and Growth. The color palette is specifically chosen to evoke trustworthiness and professionalism while maintaining an air of growth. The palette is dominated by shades of blue and green – the agency’s dedication to stability, sustainability and long-term development.
The font we use in our logo design is most important to be choose the right one and that makes hope then it effect on over all place. This modern approach was reinforced with the choice of a reading-friendly sans-serif typeface.
It is significant to announce the new Bappenas logo as a stepping stone in its branding. Below are some expected effects:-
A clean and modern logo contributes a great deal to brand recognition. The new Bappenas logo is easily recognizable which helps the agency modify it to fit into a much more crowded category than most.
This redesign transforms Bappenas’ current visual identity to one that not only speaks, but can even embody the vision for what a better future looks like. This sends out a message that they we are moving ahead, growing and will contribute to National Development.
A high-quality designed professionally actually earns more trust and credibility. An organization that appears newer and more polished is also an appealing proposition for stakeholders like government bodies, partners or the general public to interact with.
Since this logo is plain, straightforward and generic kind of design compared to other abstract designs that are insufficient for all media from official documents / website, social circuits to promotional activities on their original logos. All these things give Bappenas a sense of stability in terms of touchpoint branding.
The Bappenas remake logo is an example of the effect that good design can have in defining who or what you are. It symbolizes the commitment of Bappenas towards advancement, effectiveness and national development. “this new logo is also intended to be our agency identity for moving forward in carrying out the tasks of leading Indonesia’s development / national planning, as not other than that this new logo will reflect TOGETHER with you futures Planned Better Built By DIGNITY,” Dinny said
If you have any query contact us – ITO Digital Agency
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