The busy health & wellness app industry means it is hard to distinguish yourself. Offer a valuable freebie to attract new users and keep existing ones on board. A thoughtfully created freebie serves as both a quick win and an enticement into the bigger world of your medical app. This is an ultimate guide for you to know how create your medical app freebie unstoppable.
Know Your Audience & Value PropositionBefore you start to make your freebie, it is very important that you know WHO this target Market. Patients with chronic conditions, fitness enthusiasts or even healthcare professionals such as caregivers? Understand your audience: Your freebie should appeal exclusively to them and their needs.
Freebies that solve a common pain point or problem for your audience are the most successful. It may managing medication schedules, tracking symptoms, understanding medical conditions or living a healthy life. You can get around this by creating a freebie that provides an actual solution to a real pain point, instead of something vaguely related that the reader could live without.
The freebie can take whatever you offer in your app and run with it (within reason). Let me give you a few popular choices:
performsWidespread wellness specifics of how to take care of health-related cases,health advice or nutrients preparations.
Generate custom templates for symptom tracking, medication logs, fitness goals and more
Give access into your application for free or to parts that are premiumuncated versions of the functionality.
Educate users via Webinars and Online Courses on health topics relevant to them
Give a discount on similar items or another service.
Make Sure That Your Freebie Is Worth Its Weight In Gold whatever the contents of your freebie, it must be best in class and provide true value. Cranky: Bio-CluesSome of the stuff might be useful, but get a medico to vouch for any medical information. Design: The design should be clutter-free, businesslike, and readable. The more time and resources you invest in the creation of a freebie, the greater perceived value it will have against being too low quality, lazy or paid for.
So, you need a landing page that suits your opt-in. The benefits of the freebie, what a user stands to gain or how it will solve their issue should be well explained on the landing page. Help the reader get it by using strong headlines, bullet points and lots of visuals to show not tell quickly. Keep the sign up process simple and intuitive.
The next step is too start promoting this freebie you have created. Maximize on Reach: Use Various Channels to Usher in Your Target Audience
Share posts, stories and ads in the most significant social media according to your target audience.
Email Marketing: For sending newsletters, targeted emails to your existing user base.
Co-brand with influencers, community ambassadors or aligned brands to increase your chances of getting discovered.
In-App Promotions – Use push notifications and in-app messages to tell current users about your freebie.
Once users have downloaded or accessed your free tools, follow up with them to ask about it. What they found valuable and what can be better. We value this feedback as a way to perfect future freebies and better our overall user experience.
But make sure that your medical app freebie is irresistable to your audience by identifying their problem or need, and giving them the solution with high quality information. With the right distribution and ongoing feedback, it will help new users find you, keep existing ones around and establish a close-knit community behind your medical app. Get brainstorming right now and just notice your app engagement spike!
* This gift is for personal use only, for commercial use contact me.
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